About Me
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About Me
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About Me
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About Me
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About Me * About Me * About Me * About Me *
Foundation
I originally trained in theatre, specialising in advanced direction and lighting design at Trinity College Dublin, which gave me a strong foundation in storytelling, audience psychology, spatial design and systems thinking. Alongside that, I worked professionally throughout my degree, including leadership roles training large teams internationally.
Alongside my studies, I worked professionally and held leadership roles training large teams. That early exposure to group dynamics and facilitation shaped how I approach engagement, particularly with diverse, multi-cultural audiences.
Proving Ground
After graduating, I joined one of Ireland’s top event agencies and progressed very quickly, from intern to Account Director over five years. I led priority global accounts across technology, alcohol, and aviation, winning multiple industry awards along the way.
Most notably, I grew a core technology account from a single annual event into a multi-region client with a dedicated team of seven supporting 100+ projects per year across EMEA, APAC, and the US.
New Perspectives
After moving to continental Europe and going freelance, I worked with several agencies and brands in a more strategic capacity. I helped grow and shape global client programmes and projects, including an all-EU conference which went on to win multiple awards; and directed a global conference aimed at engaging world leaders at the highest level.
Over time, I became increasingly focused on the quality of internal experiences — how healthy they were for the teams delivering them, and whether they genuinely served employees rather than simply performing culture.
That led me to step away from traditional agency models and into a more selective, strategic role.
Today
Today, I work as a fractional experiential and employee engagement director, supporting organisations who are investing heavily in internal events but lack the senior leadership to design them coherently across regions.
Selectively, on a project-by-project basis, I continue to produce large-scale and high priority internal events for global brands.
“Briony is simply a class act and I refer to her as an Olympian Event Producer.
She knows the events business inside out and is incredibly organised, proactive, smart, creative and fun to work with.”
Client Testimonial
